Hey everyone! So we are super excited to announce the launch of online shopping in the US on hm.com and also our involvement with the 50 States of Fashion Contest! One person from every state was selected to be the sole style ambassador and we were both lucky enough to be selected as the style ambassadors for the state of Arizona!
In conjunction with the launch of online shopping, (which is available right now!) H&M is holding the 50 states of Fashion Contest.
So you may be wondering what this contest is about yeah? Basically, all you have to do is post a picture of yourself on instagram, in a look inspired by your favorite H&M pieces and use the hashtag #HMShopOnlineXX (insert your state abbreviation in place of the X’s. For example: #HMShopOnlineAZ for Arizona!) The pictures will then be uploaded to the site 50statesoffashion.com where you and your friends can go and “like” your favorite looks.
So the US was divided into 5 regions and on August 21, the contestant with the most “likes” from each region will then become a semi-finalist and win a $250 H&M gift card! Out of the top five finalist, a panel of judges will select their favorite look and the grand prize winner will receive a trip to NYC and a $1000 H&M shopping spree!
We styled a few looks with pieces we picked up from HM.com hoping you could draw some inspiration for your looks
Mel wears: Wraparound Blouse | Short Ruffled Skirt | Open Toe Sandals (similar style)
Steph wears: Patterned Jacket | Super Stretch Twill Pants | Silver Necklace (similar style)
For the official campaign rules please click here
We wish you all the best of luck and look forward to seeing the looks you put together!
-Steph & Mel